Go-to-Market Lab
Build a repeatable sales motion with weekly experiments and teardowns.
Sample programme for illustration. Dates, seats and mentors are placeholders until the cohort is confirmed.
4 weeks
Duration
7 Jan
Next start
Online
Format
8 left
of 25 seats
Curriculum
- 1
ICP & positioning
Weeks 1–1
- 2
Outbound playbooks
Weeks 2–2
- 3
Pricing tests
Weeks 3–3
- 4
Sales hiring
Weeks 4–4
You leave with
- First paying customers
- Investor-ready deck
- Financial model
Who it's for
Founders at the seed stage who can commit around five hours a week. Solo founders welcome; teams of up to three can join together.
Mentors on this programme
Reem Al Nuaimi
Former COO at Barq Cloud
EngineeringGrowth marketingPartnerships5out of 5202 sessionsCairoArjun Iyer
Former Head of Sales at Bayt Hub
DesignSalesData science4.8out of 5144 sessionsKuwait CityHind Fernandes
Former Head of Sales at Najm Health
EngineeringOperationsProduct4.7out of 5186 sessionsSharjahMona Rossi
Former Head of Growth at Mizan Go
LegalGrowth marketingOperations4.8out of 544 sessionsManama
Other programmes
- Pre-seed
Idea to MVP Sprint
Turn a validated problem into a working MVP with weekly build reviews.
10 weeksStarts 10 JanHybrid14 of 30 seats taken47% - Seed
Fundraising Bootcamp
Prepare your deck, data room and investor pipeline, then practise the pitch.
8 weeksStarts 11 MarOnline14 of 25 seats taken56% - Any stage
UAE Market Entry
Choose the right licence, open a bank account and land your first UAE customers.
6 weeksStarts 16 FebDubai, in person28 of 30 seats taken93%